Welcome to Radio Agency
Radio advertising in New Zealand - Radio Agency makes it easy!
Radio Agency is New Zealand’s leading independent radio advertising service. We specialise in radio advertising, and because we are independent we give unbiased advice on which radio station(s) best suit your requirements. And we make creative radio ads that really work!
Radio Agency's in house recording studio can create your jingle, message on hold, CD audio for presentations - in fact everything audio that your business needs. We are your one stop audio shop!
"The Radio Agency makes radio advertising an easy, creative, enjoyable and successful experience for our clients and ourselves."
Almost all households, and most cars, have a radio. Statistics show that each week, 90% of all people aged 10+ listen to radio. 80% of all household shoppers listen to radio, and radio is also commonly played in the workplace: two out of three people listen to the radio at work. (Cheskin and Beatnik) So if you’re not advertising on radio - you’re missing out!
If you are also looking to create web videos for your website or need photography services, visit Digital Productions. We provide your own business, product or service video - filmed, edited and posted on your website. View some video examples, then contact us for a free quote.
Radio reaches new and existing customers
Radio advertising reaches new customers AND maintains your current customer base. Choose Radio Agency for radio advertising that builds awareness of your product or service so you can stay ahead of your competition.
Radio is selective
Radio advertising is effective because it can be used to target a mass audience like the whole of New Zealand, or a specific group like “professional women aged 18-40 living in the Waikato.” Using only the most up to date research available from Research International, Radio Agency uncovers which radio station(s) your target audience listens to. We work with you to identify your target audience, then we run a search against the radio stations to see which are most relevant to your business. A Reach and Frequency analysis can also be run to outline the ideal number of commercials and time zones you should use.
We can provide you with a comprehensive station Search Report for just $50.00, and a reach and Frequency Report from just $100.00. You are welcome to use this data yourself to book direct with the radio stations suggested - but if you'd rather we booked your radio for you, you will be credited this initial investment against the cost of your radio booking.
Regular radio advertising builds your brand
Radio Agency creates radio advertising and jingles that give your business a positive image and a profile. Radio is an extremely effective branding tool - check www.rab.co.uk for case studies on how effective radio can be - or see our see "our customers" page for testimonials.
Radio can be used to evoke an emotional response. As it is a "live" medium, the listener can pick up subtle nuances conveyed by the voice... resulting in a powerful emotional impact!
Consistency is the key
Radio Agency recommends you use radio advertising as a long-term strategy – successful businesses usually advertise consistently. Radio advertising can also be used to advertise sales or one off events throughout the year, and Radio Agency can create your radio advertising very quickly. Useful for those who have to get a message across immediately, or on the “spur of the moment.” Radio can also be used to correct misleading information and to reassure your customers one-on-one… and your staff!