Creative Radio Advertisement Formats
Phoneouts
You may wish to have an on air telephone conversation with an announcer about your product or service. Time is usually sold in 30-60 second slots.
Live Advertorials
These are similar to phoneouts, but you're "on air" for longer - usually four to ten minutes. Again, we'll write you a script or bullet points to talk over with the announcer.
Live Ad-Libs
An announcer (of your choice) talks about your product or service on air. These ad-libs are normally 60 seconds in length, and are often personal endorsements. They can be pre-recorded or live. An announcer’s approval is usually necessary, and we will provide a script or bullet points for the announcer to read.
Live Infomercials
You can discuss your product or service with an announcer live in the studio. We'll write you a script or give you and the announcer bullet points to talk over.
Giveaway Promotions
Occasionally, radio stations may wish to give away a product or service to listeners and give you advertising airtime in exchange. The station needs to approve any give away promotions
Live Crossovers
You can have a radio station's promotions team attend your event and report back from on-site to an announcer on the air! Crossovers are usually 60 seconds long, and we'll provide a script or bullet points. You can book more than one crossover - great for encouraging listeners to attend a short term live event.
